Silva ALPHA 4 Manual do Utilizador descarregar pdf (Página 11)

SOFT – SWEDISH

ORIENTEERING FEDERATION

Silva compasses are still the first choice for orienteers around the world.

As farm, field and forest pass underfoot, we pass through their hands. As

a company, we are navigators, circling the globe, solving cross-country

complexities. Yet often our most difficult challenge is navigating the myriad of

possible partnerships with sport, culture or charity organizations–identifying

a project with values close to the brand’s own. That’s why the connection

between Silva and the Swedish Orienteering Federation (SOFT) is so natural

and comfortable. We share the same heritage, and we both seek to be world

leaders in navigation and orienteering. We both work in teams to innovate

in the bigger picture, as well as provide optimal conditions for individual

performances.

SOFT has been quite successful in this. Despite their youth, athletes such

as Helena Jansson, Peter Öberg and Martin Johansson have, in the last few

years, commanded starring roles on the international stage, collecting several

World Championship medals. And we have celebrated with them. With shared

goals, of course, come shared demands: the compasses and headlamps used

by the National Team need to perform flawlessly. In tough conditions, the

athletes rely on their equipment to be able to make fast decisions, lest they

lose time. Their desire to win inspires us as well–we can’t rest in the race to

improve our products. In the end, we work well together because we make

each other better. A natural fit.

Silva WB 2012.indb 11 2011-09-19 15:24

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Silva ALPHA 4 Manual do Utilizador Página 11